Wolfram Thurm - UX Design

User Experience

A multi-disciplinary approach for creating seamless customer-product interactions. Encompasses Strategy, Ideation, Design, Iteration, Launch, and Post-launch, ensuring a smooth journey from concept to product or service delivery. UX Design emphasizes customer satisfaction, usability, accessibility, and viability to enhance lives.

Focus areas

Design Strategy
Design strategy is a methodical approach to achieving goals through design, aligning it with business objectives, understanding customer needs, and ensuring purposeful, user-centered solutions. It guarantees purposeful and consistent design decisions that contribute to project success.
Research Strategy
The structured plan for gathering and analyzing data to inform design decisions. It encompasses foundational, generative and evaluative methodologies to gain insights into user behaviors, preferences, and market trends. A robust research strategy is essential for creating products or services that resonate with the target audience.
Ideation and Conceptualisation
Ideation and conceptualization are the creative stages where ideas become design concepts. They encompass brainstorming, sketching, and problem-solving exploration, fostering innovation and establishing the design's direction through divergent and convergent thinking.
Visual Design and Iteration
Where concepts and ideas are transformed into visually appealing and functional designs. It includes the selection of colors, typography, imagery, and layout to create a cohesive and engaging user experience. Iteration is an ongoing process of refining and improving designs based on customer feedback and testing.
Handover, QA, Launch and Post Launch
Finalizing the design, preparing for development, and conducting quality assurance for a smooth launch. Handover includes delivering assets and documentation to the development team. Post-launch, monitoring feedback and metrics is vital for ongoing improvements to enhance product success.
Design Strategy
Design strategy is a methodical approach to achieving goals through design, aligning it with business objectives, understanding customer needs, and ensuring purposeful, user-centered solutions. It guarantees purposeful and consistent design decisions that contribute to project success.
Research Strategy
The structured plan for gathering and analyzing data to inform design decisions. It encompasses foundational, generative and evaluative methodologies to gain insights into user behaviors, preferences, and market trends. A robust research strategy is essential for creating products or services that resonate with the target audience.
Ideation and Conceptualisation
Ideation and conceptualization are the creative stages where ideas become design concepts. They encompass brainstorming, sketching, and problem-solving exploration, fostering innovation and establishing the design's direction through divergent and convergent thinking.
Visual Design and Iteration
Where concepts and ideas are transformed into visually appealing and functional designs. It includes the selection of colors, typography, imagery, and layout to create a cohesive and engaging user experience. Iteration is an ongoing process of refining and improving designs based on customer feedback and testing.
Handover, QA, Launch and Post Launch
Finalizing the design, preparing for development, and conducting quality assurance for a smooth launch. Handover includes delivering assets and documentation to the development team. Post-launch, monitoring feedback and metrics is vital for ongoing improvements to enhance product success.
Design Strategy
Design strategy is a methodical approach to achieving goals through design, aligning it with business objectives, understanding customer needs, and ensuring purposeful, user-centered solutions. It guarantees purposeful and consistent design decisions that contribute to project success.
Research Strategy
The structured plan for gathering and analyzing data to inform design decisions. It encompasses foundational, generative and evaluative methodologies to gain insights into user behaviors, preferences, and market trends. A robust research strategy is essential for creating products or services that resonate with the target audience.
Ideation and Conceptualisation
Ideation and conceptualization are the creative stages where ideas become design concepts. They encompass brainstorming, sketching, and problem-solving exploration, fostering innovation and establishing the design's direction through divergent and convergent thinking.
Visual Design and Iteration
Where concepts and ideas are transformed into visually appealing and functional designs. It includes the selection of colors, typography, imagery, and layout to create a cohesive and engaging user experience. Iteration is an ongoing process of refining and improving designs based on customer feedback and testing.
Handover, QA, Launch and Post Launch
Finalizing the design, preparing for development, and conducting quality assurance for a smooth launch. Handover includes delivering assets and documentation to the development team. Post-launch, monitoring feedback and metrics is vital for ongoing improvements to enhance product success.
Design Strategy
Design strategy is a methodical approach to achieving goals through design, aligning it with business objectives, understanding customer needs, and ensuring purposeful, user-centered solutions. It guarantees purposeful and consistent design decisions that contribute to project success.
Research Strategy
The structured plan for gathering and analyzing data to inform design decisions. It encompasses foundational, generative and evaluative methodologies to gain insights into user behaviors, preferences, and market trends. A robust research strategy is essential for creating products or services that resonate with the target audience.
Ideation and Conceptualisation
Ideation and conceptualization are the creative stages where ideas become design concepts. They encompass brainstorming, sketching, and problem-solving exploration, fostering innovation and establishing the design's direction through divergent and convergent thinking.
Visual Design and Iteration
Where concepts and ideas are transformed into visually appealing and functional designs. It includes the selection of colors, typography, imagery, and layout to create a cohesive and engaging user experience. Iteration is an ongoing process of refining and improving designs based on customer feedback and testing.
Handover, QA, Launch and Post Launch
Finalizing the design, preparing for development, and conducting quality assurance for a smooth launch. Handover includes delivering assets and documentation to the development team. Post-launch, monitoring feedback and metrics is vital for ongoing improvements to enhance product success.

Design Strategy
Design strategy is a methodical approach to achieving goals through design, aligning it with business objectives, understanding customer needs, and ensuring purposeful, user-centered solutions. It guarantees purposeful and consistent design decisions that contribute to project success.
Research Strategy
The structured plan for gathering and analyzing data to inform design decisions. It encompasses foundational, generative and evaluative methodologies to gain insights into user behaviors, preferences, and market trends. A robust research strategy is essential for creating products or services that resonate with the target audience.
Ideation and Conceptualisation
Ideation and conceptualization are the creative stages where ideas become design concepts. They encompass brainstorming, sketching, and problem-solving exploration, fostering innovation and establishing the design's direction through divergent and convergent thinking.
Visual Design and Iteration
Where concepts and ideas are transformed into visually appealing and functional designs. It includes the selection of colors, typography, imagery, and layout to create a cohesive and engaging user experience. Iteration is an ongoing process of refining and improving designs based on customer feedback and testing.
Handover, QA, Launch and Post Launch
Finalizing the design, preparing for development, and conducting quality assurance for a smooth launch. Handover includes delivering assets and documentation to the development team. Post-launch, monitoring feedback and metrics is vital for ongoing improvements to enhance product success.
Design Strategy
Design strategy is a methodical approach to achieving goals through design, aligning it with business objectives, understanding customer needs, and ensuring purposeful, user-centered solutions. It guarantees purposeful and consistent design decisions that contribute to project success.
Research Strategy
The structured plan for gathering and analyzing data to inform design decisions. It encompasses foundational, generative and evaluative methodologies to gain insights into user behaviors, preferences, and market trends. A robust research strategy is essential for creating products or services that resonate with the target audience.
Ideation and Conceptualisation
Ideation and conceptualization are the creative stages where ideas become design concepts. They encompass brainstorming, sketching, and problem-solving exploration, fostering innovation and establishing the design's direction through divergent and convergent thinking.
Visual Design and Iteration
Where concepts and ideas are transformed into visually appealing and functional designs. It includes the selection of colors, typography, imagery, and layout to create a cohesive and engaging user experience. Iteration is an ongoing process of refining and improving designs based on customer feedback and testing.
Handover, QA, Launch and Post Launch
Finalizing the design, preparing for development, and conducting quality assurance for a smooth launch. Handover includes delivering assets and documentation to the development team. Post-launch, monitoring feedback and metrics is vital for ongoing improvements to enhance product success.
Design Strategy
Design strategy is a methodical approach to achieving goals through design, aligning it with business objectives, understanding customer needs, and ensuring purposeful, user-centered solutions. It guarantees purposeful and consistent design decisions that contribute to project success.
Research Strategy
The structured plan for gathering and analyzing data to inform design decisions. It encompasses foundational, generative and evaluative methodologies to gain insights into user behaviors, preferences, and market trends. A robust research strategy is essential for creating products or services that resonate with the target audience.
Ideation and Conceptualisation
Ideation and conceptualization are the creative stages where ideas become design concepts. They encompass brainstorming, sketching, and problem-solving exploration, fostering innovation and establishing the design's direction through divergent and convergent thinking.
Visual Design and Iteration
Where concepts and ideas are transformed into visually appealing and functional designs. It includes the selection of colors, typography, imagery, and layout to create a cohesive and engaging user experience. Iteration is an ongoing process of refining and improving designs based on customer feedback and testing.
Handover, QA, Launch and Post Launch
Finalizing the design, preparing for development, and conducting quality assurance for a smooth launch. Handover includes delivering assets and documentation to the development team. Post-launch, monitoring feedback and metrics is vital for ongoing improvements to enhance product success.
Design Strategy
Design strategy is a methodical approach to achieving goals through design, aligning it with business objectives, understanding customer needs, and ensuring purposeful, user-centered solutions. It guarantees purposeful and consistent design decisions that contribute to project success.
Research Strategy
The structured plan for gathering and analyzing data to inform design decisions. It encompasses foundational, generative and evaluative methodologies to gain insights into user behaviors, preferences, and market trends. A robust research strategy is essential for creating products or services that resonate with the target audience.
Ideation and Conceptualisation
Ideation and conceptualization are the creative stages where ideas become design concepts. They encompass brainstorming, sketching, and problem-solving exploration, fostering innovation and establishing the design's direction through divergent and convergent thinking.
Visual Design and Iteration
Where concepts and ideas are transformed into visually appealing and functional designs. It includes the selection of colors, typography, imagery, and layout to create a cohesive and engaging user experience. Iteration is an ongoing process of refining and improving designs based on customer feedback and testing.
Handover, QA, Launch and Post Launch
Finalizing the design, preparing for development, and conducting quality assurance for a smooth launch. Handover includes delivering assets and documentation to the development team. Post-launch, monitoring feedback and metrics is vital for ongoing improvements to enhance product success.

Design Strategy
Design strategy is a methodical approach to achieving goals through design, aligning it with business objectives, understanding customer needs, and ensuring purposeful, user-centered solutions. It guarantees purposeful and consistent design decisions that contribute to project success.
Research Strategy
The structured plan for gathering and analyzing data to inform design decisions. It encompasses foundational, generative and evaluative methodologies to gain insights into user behaviors, preferences, and market trends. A robust research strategy is essential for creating products or services that resonate with the target audience.
Ideation and Conceptualisation
Ideation and conceptualization are the creative stages where ideas become design concepts. They encompass brainstorming, sketching, and problem-solving exploration, fostering innovation and establishing the design's direction through divergent and convergent thinking.
Visual Design and Iteration
Where concepts and ideas are transformed into visually appealing and functional designs. It includes the selection of colors, typography, imagery, and layout to create a cohesive and engaging user experience. Iteration is an ongoing process of refining and improving designs based on customer feedback and testing.
Handover, QA, Launch and Post Launch
Finalizing the design, preparing for development, and conducting quality assurance for a smooth launch. Handover includes delivering assets and documentation to the development team. Post-launch, monitoring feedback and metrics is vital for ongoing improvements to enhance product success.
Design Strategy
Design strategy is a methodical approach to achieving goals through design, aligning it with business objectives, understanding customer needs, and ensuring purposeful, user-centered solutions. It guarantees purposeful and consistent design decisions that contribute to project success.
Research Strategy
The structured plan for gathering and analyzing data to inform design decisions. It encompasses foundational, generative and evaluative methodologies to gain insights into user behaviors, preferences, and market trends. A robust research strategy is essential for creating products or services that resonate with the target audience.
Ideation and Conceptualisation
Ideation and conceptualization are the creative stages where ideas become design concepts. They encompass brainstorming, sketching, and problem-solving exploration, fostering innovation and establishing the design's direction through divergent and convergent thinking.
Visual Design and Iteration
Where concepts and ideas are transformed into visually appealing and functional designs. It includes the selection of colors, typography, imagery, and layout to create a cohesive and engaging user experience. Iteration is an ongoing process of refining and improving designs based on customer feedback and testing.
Handover, QA, Launch and Post Launch
Finalizing the design, preparing for development, and conducting quality assurance for a smooth launch. Handover includes delivering assets and documentation to the development team. Post-launch, monitoring feedback and metrics is vital for ongoing improvements to enhance product success.
Design Strategy
Design strategy is a methodical approach to achieving goals through design, aligning it with business objectives, understanding customer needs, and ensuring purposeful, user-centered solutions. It guarantees purposeful and consistent design decisions that contribute to project success.
Research Strategy
The structured plan for gathering and analyzing data to inform design decisions. It encompasses foundational, generative and evaluative methodologies to gain insights into user behaviors, preferences, and market trends. A robust research strategy is essential for creating products or services that resonate with the target audience.
Ideation and Conceptualisation
Ideation and conceptualization are the creative stages where ideas become design concepts. They encompass brainstorming, sketching, and problem-solving exploration, fostering innovation and establishing the design's direction through divergent and convergent thinking.
Visual Design and Iteration
Where concepts and ideas are transformed into visually appealing and functional designs. It includes the selection of colors, typography, imagery, and layout to create a cohesive and engaging user experience. Iteration is an ongoing process of refining and improving designs based on customer feedback and testing.
Handover, QA, Launch and Post Launch
Finalizing the design, preparing for development, and conducting quality assurance for a smooth launch. Handover includes delivering assets and documentation to the development team. Post-launch, monitoring feedback and metrics is vital for ongoing improvements to enhance product success.
Design Strategy
Design strategy is a methodical approach to achieving goals through design, aligning it with business objectives, understanding customer needs, and ensuring purposeful, user-centered solutions. It guarantees purposeful and consistent design decisions that contribute to project success.
Research Strategy
The structured plan for gathering and analyzing data to inform design decisions. It encompasses foundational, generative and evaluative methodologies to gain insights into user behaviors, preferences, and market trends. A robust research strategy is essential for creating products or services that resonate with the target audience.
Ideation and Conceptualisation
Ideation and conceptualization are the creative stages where ideas become design concepts. They encompass brainstorming, sketching, and problem-solving exploration, fostering innovation and establishing the design's direction through divergent and convergent thinking.
Visual Design and Iteration
Where concepts and ideas are transformed into visually appealing and functional designs. It includes the selection of colors, typography, imagery, and layout to create a cohesive and engaging user experience. Iteration is an ongoing process of refining and improving designs based on customer feedback and testing.
Handover, QA, Launch and Post Launch
Finalizing the design, preparing for development, and conducting quality assurance for a smooth launch. Handover includes delivering assets and documentation to the development team. Post-launch, monitoring feedback and metrics is vital for ongoing improvements to enhance product success.

Case Studies

UX. UI

2018

E-commerce to Recommerce: Spearheading the changing landscape of refurbished electronics in India.

How we helped 2Gud by Flipkart nurture their dream to becomes India’s go-to refurbished store

UX. UI

2017

Storyweaver reaches many children all over the world. Now they want to reach millions!

How we helped to improve the quality of user-generated content and driving engagement in the translation feature.

UX Research

2022

Research methodologies applied throughout the product development lifecycle

Understanding the importance and right application of research methods

UX. UI

2016

Gojek Drivers need to concentrate on the road. We made an app that gets out of their way

How we audited the GoJek app for what wasn’t working, and redesigned it to make it easy to use. Since drivers could fulfill more orders, Gojek’s revenue grew.

UX. UI

2016

Organising Files, Messages and Calls for TCS’s 3,50,000 employees.

How we built G-Drive, Slack and Zoom in one app in just 6 weeks. Android and iOS.

User Experience

User Experience

User Experience

Focus areas

Focus areas

Focus areas

Design Strategy

Research Strategy

Ideation and Conceptualisation

Visual Design and Iteration

Handover, QA, Launch and Post Launch

Design Strategy

Research Strategy

Ideation and Conceptualisation

Visual Design and Iteration

Handover, QA, Launch and Post Launch

Design Strategy

Research Strategy

Ideation and Conceptualisation

Visual Design and Iteration

Handover, QA, Launch and Post Launch

Case Studies

Case Studies

Case Studies

E-commerce to Recommerce: Spearheading the changing landscape of refurbished electronics in India.

Storyweaver reaches many children all over the world. Now they want to reach millions!

Research methodologies applied throughout the product development lifecycle

Gojek Drivers need to concentrate on the road. We made an app that gets out of their way

Organising Files, Messages and Calls for TCS’s 3,50,000 employees.