Design Operations
As a DesignOps leader I have been enabling, embracing and supporting the design team by evolving and accelerating our Strategy, Practice, People and Culture
As a design strategist I deeply care about building a design practice that is centered around people. The people that build experiences as well as people who interact with it.
As a DesignOps leader I have been enabling, embracing and supporting the design team by evolving and accelerating our Strategy, Practice, People and Culture
As a design strategist I deeply care about building a design practice that is centered around people. The people that build experiences as well as people who interact with it.
As a DesignOps leader I have been enabling, embracing and supporting the design team by evolving and accelerating our Strategy, Practice, People and Culture
As a design strategist I deeply care about building a design practice that is centered around people. The people that build experiences as well as people who interact with it.
Focus areas
Focus areas
Focus areas
Partnerships, Strategy, Maturity
This involves elevating design maturity within the organization, instilling customer-centricity in the company's core, empowering designers to shape strategy and vision, fostering their involvement in problem-solving, and emphasizing OKRs, KPIs, maturity models, roles, responsibilities, and data-driven operations.
Practice and Process
Elevating our craft, scaling processes and principles across teams, operationalizing beneficial behaviors, and promoting knowledge transfer to boost maturity levels. Understanding processes as a chain of outcomes, rather than step. Special attention is placed on Collaboration, Tooling, Process, QA, and risk management.
People Operations
This spans staffing, headcount planning, hiring, onboarding, skills development, career growth frameworks, and mentorship programs. Its importance grows with larger design teams. In a high-demand designer market, valuing personal fulfillment over money, providing clear career paths is crucial, impacting not just productivity and engagement but also retention.
Culture
Culture is all about the human fabric in the team. It includes values, rituals, community engagement and the overall human condition of the team. Being happy and fulfilled at work is critically important if we want our team to be effective. Diversity, equity and inclusion are key indicators of the effectiveness of a team
Partnerships, Strategy, Maturity
This involves elevating design maturity within the organization, instilling customer-centricity in the company's core, empowering designers to shape strategy and vision, fostering their involvement in problem-solving, and emphasizing OKRs, KPIs, maturity models, roles, responsibilities, and data-driven operations.
Practice and Process
Elevating our craft, scaling processes and principles across teams, operationalizing beneficial behaviors, and promoting knowledge transfer to boost maturity levels. Understanding processes as a chain of outcomes, rather than step. Special attention is placed on Collaboration, Tooling, Process, QA, and risk management.
People Operations
This spans staffing, headcount planning, hiring, onboarding, skills development, career growth frameworks, and mentorship programs. Its importance grows with larger design teams. In a high-demand designer market, valuing personal fulfillment over money, providing clear career paths is crucial, impacting not just productivity and engagement but also retention.
Culture
Culture is all about the human fabric in the team. It includes values, rituals, community engagement and the overall human condition of the team. Being happy and fulfilled at work is critically important if we want our team to be effective. Diversity, equity and inclusion are key indicators of the effectiveness of a team
Partnerships, Strategy, Maturity
This involves elevating design maturity within the organization, instilling customer-centricity in the company's core, empowering designers to shape strategy and vision, fostering their involvement in problem-solving, and emphasizing OKRs, KPIs, maturity models, roles, responsibilities, and data-driven operations.
Practice and Process
Elevating our craft, scaling processes and principles across teams, operationalizing beneficial behaviors, and promoting knowledge transfer to boost maturity levels. Understanding processes as a chain of outcomes, rather than step. Special attention is placed on Collaboration, Tooling, Process, QA, and risk management.
People Operations
This spans staffing, headcount planning, hiring, onboarding, skills development, career growth frameworks, and mentorship programs. Its importance grows with larger design teams. In a high-demand designer market, valuing personal fulfillment over money, providing clear career paths is crucial, impacting not just productivity and engagement but also retention.
Culture
Culture is all about the human fabric in the team. It includes values, rituals, community engagement and the overall human condition of the team. Being happy and fulfilled at work is critically important if we want our team to be effective. Diversity, equity and inclusion are key indicators of the effectiveness of a team
Partnerships, Strategy, Maturity
This involves elevating design maturity within the organization, instilling customer-centricity in the company's core, empowering designers to shape strategy and vision, fostering their involvement in problem-solving, and emphasizing OKRs, KPIs, maturity models, roles, responsibilities, and data-driven operations.
Practice and Process
Elevating our craft, scaling processes and principles across teams, operationalizing beneficial behaviors, and promoting knowledge transfer to boost maturity levels. Understanding processes as a chain of outcomes, rather than step. Special attention is placed on Collaboration, Tooling, Process, QA, and risk management.
People Operations
This spans staffing, headcount planning, hiring, onboarding, skills development, career growth frameworks, and mentorship programs. Its importance grows with larger design teams. In a high-demand designer market, valuing personal fulfillment over money, providing clear career paths is crucial, impacting not just productivity and engagement but also retention.
Culture
Culture is all about the human fabric in the team. It includes values, rituals, community engagement and the overall human condition of the team. Being happy and fulfilled at work is critically important if we want our team to be effective. Diversity, equity and inclusion are key indicators of the effectiveness of a team
Partnerships, Strategy, Maturity
This involves elevating design maturity within the organization, instilling customer-centricity in the company's core, empowering designers to shape strategy and vision, fostering their involvement in problem-solving, and emphasizing OKRs, KPIs, maturity models, roles, responsibilities, and data-driven operations.
Practice and Process
Elevating our craft, scaling processes and principles across teams, operationalizing beneficial behaviors, and promoting knowledge transfer to boost maturity levels. Understanding processes as a chain of outcomes, rather than step. Special attention is placed on Collaboration, Tooling, Process, QA, and risk management.
People Operations
This spans staffing, headcount planning, hiring, onboarding, skills development, career growth frameworks, and mentorship programs. Its importance grows with larger design teams. In a high-demand designer market, valuing personal fulfillment over money, providing clear career paths is crucial, impacting not just productivity and engagement but also retention.
Culture
Culture is all about the human fabric in the team. It includes values, rituals, community engagement and the overall human condition of the team. Being happy and fulfilled at work is critically important if we want our team to be effective. Diversity, equity and inclusion are key indicators of the effectiveness of a team
Partnerships, Strategy, Maturity
This involves elevating design maturity within the organization, instilling customer-centricity in the company's core, empowering designers to shape strategy and vision, fostering their involvement in problem-solving, and emphasizing OKRs, KPIs, maturity models, roles, responsibilities, and data-driven operations.
Practice and Process
Elevating our craft, scaling processes and principles across teams, operationalizing beneficial behaviors, and promoting knowledge transfer to boost maturity levels. Understanding processes as a chain of outcomes, rather than step. Special attention is placed on Collaboration, Tooling, Process, QA, and risk management.
People Operations
This spans staffing, headcount planning, hiring, onboarding, skills development, career growth frameworks, and mentorship programs. Its importance grows with larger design teams. In a high-demand designer market, valuing personal fulfillment over money, providing clear career paths is crucial, impacting not just productivity and engagement but also retention.
Culture
Culture is all about the human fabric in the team. It includes values, rituals, community engagement and the overall human condition of the team. Being happy and fulfilled at work is critically important if we want our team to be effective. Diversity, equity and inclusion are key indicators of the effectiveness of a team
Partnerships, Strategy, Maturity
This involves elevating design maturity within the organization, instilling customer-centricity in the company's core, empowering designers to shape strategy and vision, fostering their involvement in problem-solving, and emphasizing OKRs, KPIs, maturity models, roles, responsibilities, and data-driven operations.
Practice and Process
Elevating our craft, scaling processes and principles across teams, operationalizing beneficial behaviors, and promoting knowledge transfer to boost maturity levels. Understanding processes as a chain of outcomes, rather than step. Special attention is placed on Collaboration, Tooling, Process, QA, and risk management.
People Operations
This spans staffing, headcount planning, hiring, onboarding, skills development, career growth frameworks, and mentorship programs. Its importance grows with larger design teams. In a high-demand designer market, valuing personal fulfillment over money, providing clear career paths is crucial, impacting not just productivity and engagement but also retention.
Culture
Culture is all about the human fabric in the team. It includes values, rituals, community engagement and the overall human condition of the team. Being happy and fulfilled at work is critically important if we want our team to be effective. Diversity, equity and inclusion are key indicators of the effectiveness of a team
Partnerships, Strategy, Maturity
This involves elevating design maturity within the organization, instilling customer-centricity in the company's core, empowering designers to shape strategy and vision, fostering their involvement in problem-solving, and emphasizing OKRs, KPIs, maturity models, roles, responsibilities, and data-driven operations.
Practice and Process
Elevating our craft, scaling processes and principles across teams, operationalizing beneficial behaviors, and promoting knowledge transfer to boost maturity levels. Understanding processes as a chain of outcomes, rather than step. Special attention is placed on Collaboration, Tooling, Process, QA, and risk management.
People Operations
This spans staffing, headcount planning, hiring, onboarding, skills development, career growth frameworks, and mentorship programs. Its importance grows with larger design teams. In a high-demand designer market, valuing personal fulfillment over money, providing clear career paths is crucial, impacting not just productivity and engagement but also retention.
Culture
Culture is all about the human fabric in the team. It includes values, rituals, community engagement and the overall human condition of the team. Being happy and fulfilled at work is critically important if we want our team to be effective. Diversity, equity and inclusion are key indicators of the effectiveness of a team
Case Studies
Case Studies
Case Studies
DesignOps
2022
Gojek’s evolution of DesignOps
Running the Design team of a SuperApp, turned hyperlocal on-demand platform, serving millions of people in SEA every day or as we like to say: “gently nudging people since 2019”
DesignOps
2021
Measuring Happiness at Gojek Design
Happiness in the workplace is the foundation of everything, from productivity to engagement, and eventually impacts organization’s performance and growth.
DesignOps
2022
Inclusive career ladders for a diverse and distributed team
Professional growth is the number one priority for professionals seeking employment today. The simple question whether or not team members can see their career goals being met at a company does not only affect their engagement and their productivity - It also very directly affects employee retention.
DesignOps
2021
Shaping the culture of Learning in Gojek Design
How we facilitated infinite learning opportunities for our designers by optimising the resources within our company and simultaneously promoted social interactions across teams.
DesignOps
2021
How a Job Ad’s language influences diversity
Companies are coming to realize the benefits of making the workplace more diverse — from greater creativity and innovation, to being able to better empathize with a wider range of users. But there is one seemingly simple thing that has a great negative impact if done wrong: The language used to describe job openings.
DesignOps
2023
KPI driven Design Operations
Our primary goal as DesignOps professionals is to continually improve the operational efficiency of the design organization. After we had been measuring team happiness for multiple cycles successfully and we saw a big opportunity to expand the methodology to all aspects of running an effective organization.